What drives collective innovation? The impact of motivations on the attraction of innovation roles in open innovation web-based platforms
The recent history of innovation has shown a progressive change in collaboration models enabled and facilitated by the Internet, from models such as distributed resources, shared mails and discussion groups to allowing multiple individuals to have access to web page content, portals and intranets, to more advanced models such as open source, peer to peer, wikis, crowdsourcing, virtual communities and web-based platforms. A large number of new innovative enterprises engaged in different competitive markets by promoting innovation both in products and in services through open innovation web-based platforms, which allow for the collaboration of individual users and companies and for so-called crowdsourcing. A key issue concerns the identification of the most important motivations that could attract users with a specific role to proactively participate and contribute to the open and collaborative innovation processes. During the seminar, after highlighting the theoretical background, grounded on large body of psychology and sociology literature on the motivation behind collaboration, I’ll discuss the results of the analysis of 26 open innovation web-based platforms based on a multiple research methodology (qualitative empirical study, factor analysis and multi-dimensional scaling). I will also analyze the effects of ‘motivational systems’ and platform models on the attraction of the individuals characterized by different innovation roles.
Fabio Nonino is an Assistant Professor in Management Engineering at Sapienza University of Rome (Department of Computer, Control, and Management Engineering). In 2014 he got the National Scientific Qualification for the position of Associate Professor in Management Engineering. He is actually the national secretary of Italian Scientific Association of Engineering Management. He got a Master Degree in Management Engineering at the University of Udine in 2002 and, until December 2005, he was employed as a research fellow at the Department of Electrical, Management and Mechanical Engineering of University of Udine and at the Department of Mechanical, Electrical and Management Engineering of University of Padua. In the academic year 2007/2008 he obtained a Ph.D. in Management Engineering from the University of Padua (XX cycle). From academic year 2010/2011 he is Assistant Professor at Sapienza University of Rome where he is also senior lecturer in Project Management at the Master of Science Course in Management Engineering. He is principal investigator for the Sapienza research unit within the European project COLLECTIVE (Emerging communities for collective innovation: ICT tools and supporting Operational Methodologies for SME Associations). He has conducted researches in other projects funded by European Commission: International Operations Management (IOM), Virtual Enterprise for Supply Chain Management (V-CHAIN), Advanced Strategies and Tools for Supply Chain Management Asian Virtual Environment (V-CHAIN ASIA), Extended Collaborative Selling Chain Management (ECOSELL). He authored and coauthored over 70 publications on topics of Operations and Supply Chain Management, Innovation Management, Project Management and Knowledge Management and he is the author of the Italian book "The Guide to Project Management" edited by Il Sole 24 Ore.