Targeted advertising is a key characteristic of online as well as traditional-media marketing. However it is very limited in outdoor advertising, that is, performing campaigns by means of billboards in public places. The reason is the lack of information about the interests of the particular...
01a Articolo in rivista
-
-
Modern large-scale internet applications represent today a fundamental source of information for millions of users. The larger is the user base, the more difficult it is to control the quality of data that is spread from producers to consumers. This can easily hamper the usability of such systems...
-
-
Metamodeling and metaquerying are gaining momentum in the context of both conceptual modeling and semantic web. Indeed it has been largely recognized that metamodeling represents a very useful tool to formalize complex patterns involving elements of the domain of interest, that otherwise are forced...
-
-
-
-
-
-