Mayer announced that it had bought  Nell Martin (qv)s novel "Lord Byron of Broadway" and would be  turning it into a musical with William Haines (I) (qv) and  Bessie Love (qv). However, it went downscale when actually casting  the central roles, and the lack of star power and the so unappealing  story added up to a flop at the box office. Critics commented about  its lackluster casting, and "Lord Byron Of Broadway" quickly sank at  the box office.