 In the summer of 1998, the movie _Godzilla (1998)_ (qv) was released  amongst a whirlwind of media hype as part an ambitious studio  campaign called "Size Does Matter", featuring massive signs and  banners meant to emphasize the size of the monster. After its  release, the movie was the subject of an intense backlash by both  critics and audiences. The programmers of www.StarWars.com put up a  temporary webpage with mocking the "Godzilla" campaign with a poster  lettered with the green glow reading "Plot Does Matter 