 A Jewel Production. Universal, lacking a proprietary theater  network, sought to assign brands to their releases, targeting  independent theater owners to their audiences. Red Feather (low  budget features, largely programmers), Bluebird (mainstream  features) and Jewel (lavish, prestige films). Jewels (and  occasionally "Super" Jewels) were the ones Carl Laemmle (qv)  lavished money on in the hopes of securing special engagements  drawing higher roadshow ticket prices. This 3