 First limited sneak public previews (Directors rough cut) of this  documentary feature in a major cinema (Rialto) sold out within 24  hours in early Feb 2005 in its country of origin. Proceeds were  donated to the relief appeal following the Asian tsunami of 26  December 2004. The film was then released formally in 2006 where it  played for a month and more openings to come in 2007.