 The infamous The Benilde Scandal, the first sex video posted on the  Internet to achieve notoriety in the Philippines, planted the seed  for this film. Director Robert Quebral said his wife gave him a copy  of the sex video after it was given to her by an officemate. He  began writing the plot for this movie that very night he saw the  video. He initially stopped pursuing the story as he felt guilty of  exploiting the people in the sex video to further his career. He  later changed his mind when he began hearing rumors that the girl in  the video had killed herself over the unwanted attention. He said  pursued the story to show that there is life after such Internet  infamy.