specific product placements (for instance, a poster  for _The Chronicles of Riddick (2004)_ (qv), playing in theaters at  the time, as seen on a slow pan at the university outside Neumeyers  office) and current popular culture references (for example, a  reference to the popular show,  _"CSI: Crime Scene Investigation" (2000)_ (qv), airing at the time  on network TV) in conversation help reinforce this setup.