 Peter Kay (I) (qv) changed the voice of his Character Max for this  show. In _"Phoenix Nights" (2001)_ (qv) the character spoke with a  much deeper voice. Kay found trying to do this voice for an  increased length of time required due to the greater amount of  dialogue as the shows star put tremendous strain on his voice, which  he then kept losing. He decided to make Maxs voice higher than that  in Phoenix Nights and decided not to alter his own Bolton accent to  protect his voice. At times Max speaks in almost the exact tone of  Peter Kays normal voice, due to how close it now is to his natural  voice.