fi writers) viewed Star Wars as mere  fantasy, an updating of Buck Rogers/Flash Gordon level matinee  fluff. Gene Roddenberry (qv) always saw Star Trek as a more  serious endeavor, and did not want Star Trek: The Motion Picture to  be seen as "cashing in". So the story for Star Trek: The Motion  Picture was pushed toward more sophisticated and complex ideas, the  decision was made to have no battle scenes of any type. In fact, the  earliest Presskit promotional material for newspaper ads had as the  main line, "There Is No Comparison".