century, until he was revived by this TV  series, which in turn led to DC, which had acquired the rights to  the character, relaunching him in the comics. During Captain  Marvels long hiatus, DC rival Marvel Comics launched its own,  unrelated Captain Marvel character, which prevented DC and the  producers of this series from using Captain Marvel as a title. As a  result, the title "Shazam!" was introduced. As of 2007, Shazam! is  still used on all DC publications featuring the original Captain  Marvel.