 During the first season (September to December 1951), this program  was broadcast on ABC on Thursday nights between 9:30 and 10:00 PM  EST. During the second season (March to September 1952), this  program was broadcast on the DuMont network on Thursday nights  between 9:00 and 9:30 PM EST, alternating in that timeslot with  repeats of _"Fireside Theatre" (1949)_ (qv). The show was sponsored  by the Gruen Watch Co., a manufacturer of watches and clocks, thus  the title.