 The original poster art for the film was an eerie black and white  family portrait of "The Family," dressed in traditional British  attire (six form uniforms for Girly and Sonny, a maids outfit for  Nanny, and a World War II era dress for Mumsy). Though this  iconography would have struck a chord with British viewers, it was  deemed that US audiences wouldnt understand the image. For the US  release, the distributor commissioned a poster of an anonymous girl  standing in for Vanessa Howard, wearing a cutoff skirt and clutching  a doll in one hand and a bloody ax in the other.