 When Max is visiting the old ladies in their apartment buildings, he  pushes lots of apartment call buttons. Among the list of names are  A. Bancroft, a tribute to Anne Bancroft (I) (qv), director  Mel Brooks (I) (qv) late wife; M. Kaminsky, which is Brooks  birth name; and J. Gatsby, the main character in  F. Scott Fitzgerald (qv)s "The Great Gatsby."