 Joseph E. Levine (qv) tried to duplicate the success he had with  _Fatiche di Ercole, Le (1958)_ (qv) (U.S. title: "Hercules") in the  U.S. by using the same techniques. He spent $1 million (an  extraordinary sum in 1959) on the promotional campaign that included  extensive use of TV spots. This was backed up with the saturation  booking of 643 prints.