 The title of the Jacqueline Susann novel and film "Once Is Not  Enough" derives from a conversation Susann had with her old friend,  comedian Joe E. Lewis, on his deathbed. Trying to perk up his  spirits, she supposedly said, "Come on, Joe. Didnt you always say  you only go around once, but if you play your cards right, once is  enough? Lewis responded, "I was wrong, Jackie. Once is not enough."