 Harry Cohn (I) (qv), the head of Columbia, paid $1 million for the  film rights, intending it to be a vehicle for his hottest female  star, Rita Hayworth (qv). His star, however, wasnt interested as  shed just married Prince Aly Khan (qv). One thing Cohn didnt  want was for Judy Holliday (qv) to reprise her Broadway role. He  relented when he saw how effectively George Cukor (qv) used her in  _Adams Rib (1949)_ (qv).