 John Goodman (I) (qv) has sold peace of mind twice while working  with the Coens. In _Barton Fink (1991)_ (qv), he verbally tells  John Turturro (qv)s character and in  _Big Lebowski, The (1998)_ (qv), we see Peace of Mind written on  the Sobchak Security sign just before the Dude and Walter head to  the money