 The word "kimagure" in the title referred to the elements in the  series: (1) Kasuga Kyosukes indecisiveness in everyday decisions.  This is even more apparent when it comes to the love triangle  between him, Ayukawa Madoka and Hiyama Hikaru. (2) Ayukawa Madokas  mood since she can be kind and gentle towards Kasuga Kyosuke in one  scene, tough and cold in another scene.