 In addition to the videos in the video store being Miramax titles,  one of Kevin Smith (I) (qv)s previous films makes an appearance.  A copy of _Dogma (1999)_ (qv) can be seen on display on the top of  the rack to Ollies right in the first scene in the store (as Gertie  picks up the _Men in Black (1997)_ (qv) box). It is the video  furthest away from us and is partially obscured.