 The Danish monarchs annual speech for the New Year is a tradition  since 1 January 1941 when a recorded Christian X speech was aired on  radio. The first televised speech was held by Frederik IX in 1958,  also on January 1st, in connection with an annual state banquet. It  is now televised annually on 31 December on several channels, live  from the monarchs study at Amalienborg and accompanied by pictures  of the change of guards outside. Queen Margrethe II, who gave her  first New Years speech in 1972, writes her speeches herself based on  a draft from the Ministry of State. Her speeches have a personal  touch and hold subjects of ethical and cultural character. In his  book "Danmarks dronning" Poul Jørgensen (qv) tells a story from  the day of the shoot of the 1973 speech. When the camera equipment  had been set up in her study and the technicians left for a break,  the Queen noticed a label from a Carlsberg Hof beer bottle stuck on  the front of the camera. As a practical joke, the Queen found an ad  for the competing beer brand Rød Tuborg and taped it on the camera.  When the camera technician returned he asked his colleagues who had  dared to touch his camera, but it was the Queen who popped in from  the next room and said "I did!" After the transmission, Rød Tuborg  was served for all the crew.