 SPOILER: There are several instances of product placement in the  film, such as an iPod seen playing propaganda messages, the Dell  computer boxes covering the entrance to Daltons cell, Madeline  Whites Apple Cinema Display and Hermès Birkin Bag, the Sony PSP  owned by the little boy, and the Chevrolet van used to transport the  crew to the bank. A North Face backpack was used to carry the  diamonds out of the bank. Also, Poland Springs water, Pepsi, and  Wrigleys Juicy Fruit are shown.