 David O. Selznick (qv) wanted the smoke from the burning Manderley  to spell out a huge R. Alfred Hitchcock (I) (qv) thought the touch  lacked any subtlety. When Selznick was preoccupied by  _Gone With the Wind (1939)_ (qv), Hitchcock was able to replace the  smoky R with the burning of a monogrammed lingerie case. Hitchcock  also edited the picture in the camera, a method of filmmaking that  didnt allow David O. Selznick to reedit the picture.