 The show is based on a regular feature in ToyFare magazine, of which  Matthew Senreich (qv) was the editor. The feature was titled  "Twisted Toyfare Theater" and had various toys in bizarre  situations. Then, Senreich interviewed Seth Green (qv) for his  magazine and Green approached Senreich about doing an animated  series based on the magazine feature. The result was an Internet  series titled "Sweet J Presents" which aired on Sonys website in  2001. Green and Senreich then pitched the show to the Cartoon  Network.