 The character Prince Leopold says during a performance of Eisenheim  at the palace: "He tries to trick you ... I try to enlighten you.  Which is the more noble pursuit?" This reference is to a famous  slogan the RJ Reynolds tobacco company used in the 1930s that said  "Its fun to be fooled ... its more fun to know." The slogan was  combined with adverts showing the secrets behind famous mysteries.  The impetus for this was a tribute to the popularity of the American  magician Horace Goldin.