 Originally a radio show, beginning in 1940. For the shows tenth  anniversary in 1950 (the same year it began on TV),  Ralph Edwards (I) (qv) dared any town in the country to change its  name to "Truth or Consequences". Hot Springs, New Mexico, took on  the challenge, and is now and forever known as Truth or  Consequences, New Mexico. The rural New Mexico town hosts a Fiesta  every May to commemorate the event, Ralph Edwards still attends the  towns annual festival.