 When Peter Parker is testing out his webbing for the first time, he  says several classic DC Comics (archrival of Marvel Comics)  catchphrases, most notably "Up, up and away, Web!"  (_Superman (1978)_ (qv)) and "Shazam!" (DCs Captain Marvel, aka  _"Shazam!" (1974)_ (qv)). Tobey Maguire (qv) ad