release publicity and all lost equally  massive amounts of money for the studio (though "Dolly" was in the  box office top 5 for the year of its release). The result was that  several top studio executives lost their jobs, and the studio itself  went into such dire financial straits that it only produced one  picture for the entire calendar year of 1970. In truth, Fox would  never recoup its losses until a highly successful theatrical reissue  of "The Sound of Music" in early 1973.