 This movie was produced during a heated phase in the development of  the Swiss drug policy. Several years earlier, Switzerland started to  allow the medical prescription of heroin to otherwise incurable  users and to provide safe places to consume it. This worked  reasonably well but has caused much resistance in the more  conservative circles of the population. Several referenda were held  in order to decide over the continuation of this policy. This movie  was heavily promoted by the "liberal" side in this debate. It  premiered in Zurich, the most affected city, was screened in cinemas  in all major Swiss cities and has since been shown several times on  Swiss television.