 Matthew "Fish the Magish" Fishmans Second Life avatar, Tuna  Oddfellow, appears in an interstitial announcement congratulating  him for winning NBCs promotional "Avatars Got Talent" contest in  Second Life, a virtual world with about 7 million registered  "residents." "Fish" won a million linden dollars, perhaps $3500 cash  equivalent, for his performance of magic in SL. The interstitial  voice over begins: "You think Americas got talent?" and precedes to  show Tuna Oddfellows magic act, congratulating him for his win. The  contest selected Tuna out of the approximately seven million  residents of Second Life in open auditions. Three in