 A poster for the movie being released for Christmas 1974 promised "A  Christmas Present From James Bond". The present was, as the ad read:  "A solid gold fountain pen that screws into the body of a gold  cigarette lighter. A gold cigarette case that is snapped into place  to form a handle. A solid gold cuff link that becomes the trigger. A  single gold bullet that is placed in the chamber". The present of  course was the Golden Gun. And the posters tagline then read: "The  Man With The Golden Gun Is Ready To Assassinate James Bond".