sack Leo Bloom complains, "When is it going  to be Blooms day?" Beside him on the wall in Maxs office is a  calendar showing the date as June 16. This is a reference to the  novel "Ulysses" by James Joyce (I) (qv), which recounts the  adventures of Dublin resident Leopold Bloom on June 16, 1904. Joyce  fans continue to commemorate "Bloomsday" every year on that date.