 According to Katherine Hepburn, Harry Cohn head of Columbia Pictures  was going to take out an ad in Variety to try and fight the negative  image of Katherine Hepburn. Hepburn had recently been labeled "box  office poison" by the independent theatre managers and her previous  movie "Bringing up Baby" had bombed. Hepburn declined Cohns offer  and Holiday too was a box office disappointment and facilitated  Hepburn to move back East to try to look towards Broadway to jump  start her career. She would not make another film until 1940.