 According to one of the trailers for this film, "We dont care if  you blab about the beginning of this picture; nor do we care if you  give away the ending; but we do care if you reveal the middle. In  fact, Jerry Lewis urges you to see this picture from the beginning,  on penalty of losing your popcorn privileges." This spoofs Alfred  Hitchcocks dictum that _Psycho (1960)_ (qv) had to be seen from the  beginning and his insistence that no latecomers be seated ("not even  the [theatre] managers brother").