 A month after the film was released to bad reviews, audiences  flocked to see the film armed with Ajax and wire hangers to actively  "participate" with the film in a manner similar to  _Rocky Horror Picture Show, The (1975)_ (qv). Paramount seized on  this new found notoriety and began to bill the film as a camp  classic, with ads and posters proclaiming, "Meet the biggest MOTHER  of them all!"