 The first official image from the director Zack Snyder (qv), a  test shot of Rorshach holding The Comedians button, was actually  hidden in the trailer for the film "300". It features one of the  directors associates wearing a makeshift mask in front of a  composite New York backdrop, and was created during filming on 300  as an experiment by Snyder to establish the mood and look of his  proposed WATCHMEN project. Snyders wife bet $100 against him that  no one would discover it, while Zack was convinced that someone  would find it almost immediately. Zack won.