 One of the main differences between "Hollywood Squares" and  "Storybook Squares" is that the various celebrity guests appeared as  characters from folklore, literature, history, or other TV programs.  This led to some very interesting (and sometimes bizarre) casting,  such as: Roddy McDowall as Sherlock Holmes, Barbara Eden as Jeannie,  Carolyn Jones as Morticia Addams, Marty Allen as Cupid, Paul  Winchell and Jerry Mahoney as Dr. Jekyll and Mr. Hyde, Charo as  Queen Isabella, William Shatner as Captain Kirk, Wally Cox as Paul  Revere, Soupy Sales as Henry VIII, Rip Taylor as Custer, Arte  Johnson as the German Soldier from "Laugh