market the film. They did some primitive  market research, and tested audience response to three titles:  "Music For The Lady, Star!" and "Those Were The Happy Days". The  latter got the best response, but (possibly to avoid confusion with  a couple songs about happy days) the final title was "Those Were The  Happy Times". Robert Wise didnt believe revamping the the film  would work but he didnt interfere. He declined to be involved in  the re