 The series was originally proposed under the title Sex Crimes, and  unrelated to the _"Law & Order" (1990)_ (qv) brand. NBC thought the  title was too harsh, and after discussions between network  executives and Dick Wolf (I) (qv) (creator of  _"Law & Order" (1990)_ (qv)) it became part of the Law & Order  brand, debuting as  _"Law & Order: Special Victims Unit" (1999)_ (qv).