 The initial wide release was a dismal box office failure. In later  years, some theater chains, which would normally run any Disney  release, would not book the reissues of this film. However, by the  1970 reissue, the film attracted considerable interest for its  supposedly psychedelic imagery and Disney marketed the film  according to take advantage of it. The reissue was successful and  the films reputation and popular appeal grew from that point to  where its first home video release in 1991 broke records for sales.