 Prior to the films opening, Martin was delayed in Terre Haute,  Indiana. He later recalled this story on "The Tonight Show," calling  Terre Haute "No Place." The residents of the city objected to this,  and ultimately, Martin was invited back to Terre Haute and was given  the key to the city and a tour of the local fertilizer plant. Martin  repaid the city by opening "The Jerk" in Terre Haute. However, in  one of the trailers for "Dead Men Dont Wear Plaid," Martin asks the  audience if theyd rather see "Cow Patties over Terre Haute."