 The Spatula City billboard was purchased by the production and it  was placed for the one shot it appears in, for ease of filming it  was a billboard on a highway not frequented by many travelers. For  this exact reason the billboard was not purchased after the rental  period ran out, and the company did not remove the phony  advertisement, it is reported that for months after the film  finished shooting many travelers turned on the indicated exit and  inquired about Spatula City, the ad was removed shortly afterwards  when the company began receiving complaints.