practicing ancestor  of the Cabots, and Alexandra can cast powerful magic spells while  she is holding him. In the original Archie comic, Alex is a snide  braggart who lords his wealth over everyone and sees Alan M. as his  rival for Josies attention. In the animated series, Alex is a meek  coward who brags much more about the bands talent than his wealth.  The animated series Alex also seems to have no romantic feelings  towards Josie.