 The film was originally financed by the Quaker Oats Company. They  hoped to tie it to a new candy bar they intended to bring on the  market. When the film was released, the company began marketing its  "Wonka" chocolate bars. Unfortunately, an error in the chocolate  formula caused the bars to melt too easily, even while on the shelf,  and so they were taken off the market. Quaker sold the brand to St.  Louis based Sunline, Inc. (which later became part of Nestlé via  Rowntree) not long after this; Sunline was able to make the brand a  success, and Wonka