 Sean Connery (qv) won the role of James Bond after producer  Albert R. Broccoli (qv) attended a screening of  _Darby OGill and the Little People (1959)_ (qv). He was  particularly impressed with the fist fight Connery has with a  village bully at the climax of the film. Broccoli later had his wife  Dana Broccoli (qv) see the film and confirm his sex appeal.