 In the early years, this was originally titled "The Lucky Strike  Program" after the shows sponsor, Lucky Strike cigarettes, who had  also sponsored Bennys radio program. The 16mm television  syndication prints had the title cards replaced with ones that gave  the title as either "The Jack Benny Program", or "The Jack Benny  Show". Footage of Benny welcoming the audience to "The Lucky Strike  Program" remained intact.