 Why does a calf s liver sausage not contain any calf s liver? Does a deep frozen pizza really look like the picture on the packaging? Why is there a picture of a chef on the packaging, while in reality he works for an advertising agency? The people from KvW try to find out how manufacturers use packaging to ensure consumers buy the product and pay a high price. Teun van de Keuken interviews a packaging expert, Maurice Dekkers visits two photographers. He wants them to recreate a picture of the packaging. Roland Duong continues his quest in the dairy factory and tries to find out even more about the  fresh shaken cream . Meanwhile Wouter Klootwijk is busy raising his  pop chickens , but isn t quite successful.