 Launched in 1989, NBC s "The More You Know" series of brief public service announcements has utilized the talents of some of Hollywood s brightest stars (almost only actors appearing on NBC-TV programs at the time), writers, and directors to deliver messages about such topics as tolerance, mentoring, parental involvement, and the prevention of violence. The winner of numerous Emmy and Peabody Awards, "The More You Know" has been praised for its effectiveness in harnessing the power of television for a greater good.