 Shot during the months of November and December of 2002, in the tropical paradises of Cairns and Gold Coast in Queensland, Australia, the show pits five romantically-linked couples against each other in a variety of extreme sports and challenges for a grand prize of the house of their dreams in China. "The Wedding Race", a twelve episode hour-long reality-based adventure game show produced in Queensland, Australia, is the first major television project for Deansee Entertainment Limited, achieving nationwide distribution in the top 20 television markets of China covering a potential of 750 million viewers, and is among the first "reality-based" television game shows featuring Chinese contestants that is produced outside of China. The show is also notable for being sponsored by Coca-Cola and Siemens Mobile, pioneering "in-show" product placement marketing as an effective and viable means of television advertising in the country.