 Emory works in advertising, and is beginning to crack-up. His latest idea is honesty, e.g. "Volvos, Yes they are boxy, but they re safe". This doesn t go down too well with the boss, so Emory is sent to a psychiatric hospital to  recover . Meanwhile, back at the office, Emory s work is accidentally sent to the printers. His ads are a huge success. But now Emory has fallen for Kathy (another patient) and so doesn t want to leave.