 Schools of sharks in the area create a frenzy on the beach and a greedy restaurateur profits from the events by giving out a sleazy promotion called "Shark Derby" with a $25,000 prize to the one who kills the biggest shark. All the activity in the bay makes the shark activity even more dangerous which angers Mitch and Captain Thorpe. As a result, when Jill attempts to rescue two drowning children, she is attacked and gets eaten alive by a large great white shark, and her death sends shock waves through Baywatch headquarters.