 A young wealthy businessman wishes to pick his own wife, but the Islamic and traditional customs of his native Azerbaijan dictate that he settle for an arranged marriage instead. Wishing to avoid this, he disguises himself as a cloth peddler and insinuates his way into the house of a lovely young woman whom he fancies. She falls in love with him, but since he a lowly peddler, she knows, and tells him, that her father will never accept he offer of marriage. He goes to the father and reveals himself as a young wealthy man and asks for permission to marry his daughter.