 SFC Shukrun is, once again, skipped for promotion. To earn the favor of his superiors, he decides to endorse a mass blood-donation at M.K.22, and promises 2 days  vacation for each donation made. Not surprisingly, our guys donate large amounts of blood. However, in the finest Israeli tradition, Adiso s blood is thrown away, due to him being Ethiopian. This raises a great public outcry, prompting the Chief of Staff himself to visit M.K.22. The Chief of Staff runs a parody gag on the movie "Memento" - he can t remember who he is, and has to read tattoos off his own body to remind himself that he is the Chief of Staff (and to recite cliché army exclamations). During his stay, the Chief of Staff switches clothes with Private Shlomi Hanukah. Abbed the Bedouin Shepherd receives orders from his terrorist operator to kidnap the Chief of Staff, but due to the clothes-exchange, he kidnaps Hanukah instead. Realizing that Hanukah has been kidnapped, Shulman exploits the CoC s bad memory, gaining his ultimate trust by giving the Chief a photograph of himself with the caption "Believe everything he says". Shulman is quickly promoted to Major General, and appointed Spokesman for the IDF. He also has SFC Shukrun thrown into the army prison, where he shares a cell with Mordechai Va anunu (the man who divulged secrets about Israel s nuclear capabilities to foreign press). Meanwhile, as Abbed is interrogating Hanukah (still thinking he s the CoC), he manages to get Hanukah to confess about his deepest personal feelings.