 In the cutthroat world of children s television, Rainbow Randolph, the corrupt, costumed star of a popular children s TV show, is fired over a bribery scandal and replaced by squeaky-clean Smoochy, a puffy fuscia rhinoceros. As Smoochy catapults to fame - scoring hit ratings and the affections of a jaded network executive Randolph makes the unsuspecting rhino the target of his numerous outrageous attempts to exact revenge and reclaim his status as America s sweetheart.