 The age old battle of status is brought to a head as Mr. Rumbold reprimands Captain Peacock for wearing a hat (a bowler) that is above his status in the company and Captain Peacock proceeds to take it out on his lessors. Sales are in a decline and Mr. Rumbold calls a staff meeting for that evening to find new ideas to boost the sales; but when no one can attend except Mr. Grainger, Mr. Rumbold decides an early morning session at 8 a.m. would be better. The next morning a tired staff debates the benefit of having a sale, a celebrity signing trousers, or electric nickers, at last Mr. Rumbold s stolen idea of a fashion parade is accepted. The staff dress up in "ordinary clothes" and show off for Mr. Grace s approval. In the end Mr. Grace decision is final and they have a sale. Also, Mr. Rumbold agrees with Mr. Grace that Captain Peacock looks best in a bowler hat.