 America s most widely read female advice columnist, Deliah, has a secret -- she s a he (McConaughey). By day, he produces a male-oriented cable television show; by night, he doles out sage sisterly advice under a pseudonym. The ruse is going well until his editor begins asking Deliah to make public appearances. The man hires an actress to portray Deliah, and he thinks she s the perfect woman for him as well. At the same time, one of his lovelorn colleagues starts writing his alias for advice about him.