 Advertising geniuses, Mike Frye and Deborah Patterson, have bought the TV rights to "SMOKY" Callaways old films. After airing, "SMOKY" becomes an overnight success. The public demand to see "SMOKY". Mike and Beborah leave to find him. They discover that "SMOKY" is now a drunk womanizer. The two decide to hire a cowboy named "STRETCH" to play "SMOKY". When all seems perfect - the real "SMOKY" appears and wants part of the action.