 Sam s Game is about four friends who get involved in each others lives and loves, while renting flats in a large London house. Sam is big-hearted and gutsy, Sam is always up for it, but underneath the confident image she is just as insecure as any of us. Alex is Sam s neurotic flatmate - just like most people having one of those days, Alex appears to be having one of those lives! Phil is Sam s neighbour Phil is living proof of the maxim that those who live by the flirt, die by the flirt - a man very much attached to his self-image of easy going charmer and Marcia is Sam s upstairs neighbour, Marcia is also the waitress at their local café - a chronic gossip with big attitude. Sam and Phil are flirting friends, Sam and Alex are firm friends and Alex and Phil are friends through association with Sam; and Marcia thinks they are all good for a gossip.