 One of America s top research scientists and his bumbling narrator cruise the endless urban maze of Los Angeles to determine if, as screenwriter William Goldman once stated, "Nobody knows anything about what makes a movie work." They discover that the movie business is not just a crap shoot - the enigmatic science of bio-psychology guides secretly guides all blockbuster hits. But as their study of Hollywood s creative development process slowly degenerates into a raunchy road trip, their entertaining documentary about movies becomes a hilarious movie about documentaries.