 Enter a parallel universe where feminine desires hold sway. Instead of watching sex shows, as men do in our present day reality, women seek out the experience of watching men opening their hearts and singing laments of bygone times. In this world, balladeers Tex, Don and Charlie work in a dark, down-on-your-luck Song Shop selling their lovelorn songs to female voyeurs. A mysterious young woman appears in the realm, and her past slowly unravels as she listens to Tex singing Whenever It Snows...