 In Toledo, Ohio, three girlfriends decide to play with the American urban legend of "Bloody Mary", saying her name three times to a mirror. None of them dies, but the father of the host. Dean and Sam read the weird obituary in a newspaper and decide to investigate the corpse, and the coroner s assistant tells that the man died of internal bleed in the brain and also that both eyes blew. They contact the girls, and sooner they find that Bloody Mary is chasing people that had caused the death of some other person, and they try to find a way to stop her.