 It looks like Eddie s photography hobby could pay off in a big way. Ms. Brooks, New York City s Deputy Mayor (Eileen T Kaye), has chosen one of his photos as the centerpiece of a major new campaign to bring tourists into New York City. The theme of the campaign is "The Big Apple...Take a Bite," and Eddie s picture of his sister Dee eating pizza is exactly what the take-charge Ms. Brooks and her simpering graphic designer have been looking for. Everyone just loves the photo---everyone, that is, except Dee, who has already extracted a promise from Eddie never to show it to another soul. The campaign is ready for launch, and Eddie sees first hand how Ms. Toliver s percents lesson applies to the world of graphic design as he watches his photo resized and retouched for use in magazines, buses and billboards. (Viewers meantime see the real thing as designers at TBWA Chiat/Day reveal the tricks of the trade that are the basis of their new project for a major computer company [Apple Computer].) But even Aunt Rosa can t persuade Dee to change her mind. With his friend Vincent reveling in his self-appointed role as Eddie s agent, and Ms. Brooks chomping at the apple, Eddie has a real problem. Can he keep his promise to Dee without letting down the whole city?