 The young executive of an advertisement agency, Darrin Stephens (Dick York) marries a beautiful woman, Samantha Stephens (Elizabeth Montgomery). In their honeymoon, Sam discloses a secret to him: she is a witch with magic powers. He makes she promises him that she will live like a mortal, without using witchcraft and spells in their lives, but sometime she uses her magic to help Darrin and herself. Sam s mother, Endora (Agnes Moorehead) does not accept her mortal son-in-law, hates him and hardly can speak his name correctly. In the suburb of Morning Glory Circle, where they live, their curious next-door neighbor Gladys Kravitz (Alice Pearce) suspects of Samantha, but can never prove the weird situations she sees to her husband Abner Kravitz (George Tobias). Darrin works in the McMahon and Tate with Larry Tate (David White), who is married with Louise Tate. Samantha frequently receives her witches  aunts in her house, specially her sweet elder Aunt Clara.