 When Sam comes into work with a day s facial hair growth, he, Cliff, Norm and Frasier decide to have a $20 per person 1-month beard growing contest, judged by Carla and Rebecca on length, body, fullness, luster, sheen, bounce and the ever important beer absorption ability. The day before the end of the contest, Sam, Norm and Frasier s beards are looking full and lush, while Cliff s is still straggly. The day of the judging, Cliff miraculously comes in with a full beard, which he attributes the the Clavin genes of sporadic but quick hair growth. Carla thinks he s lying and has a glued on beard but a hard tug at his beard proves that it is real. After the judging, Cliff is deemed the winner. However, unbeknownst to anyone, Cliff s beard is fake which he affixed with a super strength but damaging to skin adhesive. Meanwhile, Woody is offered his first leading role at his theater group, that of the young lover George Gibbs in Thornton Wilder s Our Town. He is excited about doing the part but doesn t tell Kelly as he doesn t want her to know that he has a romantic scene with an actress, even though it s just make believe. However the scene isn t very romantic as there is no such chemistry between Woody and Emily, his leading lady. The fault is all Woody s as he feels like he is cheating on Kelly. Lee Bradken, the director, tells Emily that she has to coax a performance from Woody or else he is going to have to fire him. So Emily uses all her feminine wiles to seduce Woody, only to have their scenes be real. Woody construes Emily s come-ons as being real which makes his performance even less real in deference to his love for Kelly. Emily tells Woody the come-on was a fake purely to stir some emotions from inside him. Finally Emily takes matters into her own hands and gives Woody a passionate kiss, which Kelly witnesses. Kelly finds out that Woody has lied to her about being in a play, and is angry since she feels he doesn t trust her. Woody and Kelly clear the air. But nothing that Emily has done has evoked an emotionally charged performance from Woody. That all changes when Emily tells him that Lee is going to fire him unless he can tell her he loves her. In Woody s mind, fear is the key to great acting.