 Google s meteoric rise to internet stardom is one of the great business sagas of our time. The sons of college professors, Larry Page and Sergey Brin - two brainy Stanford University grad students who founded the company - say their goal was to make the entire world s information searchable and instantly accessible. At last count, they were answering 200 million queries a day. As with the invention of the internet, it s changing our lives in ways we couldn t imagine. Google became the world s number one search engine because it returned better, more relevant search results faster than the competition. How it does that is a secret, but enough is known among search engine experts to unlock some of the mysteries of this conceptually simple yet infinitely complex software.