 Fresh is a popular marketing term for food products. But how fresh is fresh? Wouter Klootwijk and Maurice Dekkers are interested in the freshness of fish. Dekkers wants to know how old tuna is when it can be bought in the Dutch shops. According to most fish shop employees, it s only a few days. But is that really true? Klootwijk interviews chef Imko Binnerts who works in a fish restaurant. Binnerts tells how one can recognize fresh fish. Roland Duong wonders why conserved food producers still like to put  fresh  on the package. He asks food technologist Tiny van Boekel all about it and visits a dairy products factory, where they make  shaken fresh cream .