 Bronco Billy McCoy is the proud owner of a small traveling Wild West show. But the business isn t doing too well: since six months he couldn t pay his employees. At a gas station he picks up Antoinette, a stuck-up blonde from a rich family, who was left there by her husband in the wedding night without a penny. Bronco likes her looks and hires her as his assistant. But she seems to bring them bad luck: the business gets even worse. In these hard times she looses her reluctance and starts to like her new way of life... and Bronco Billy.