 family soap is based on human emotions and love and hate relationship. A beautiful and sensitive girl Sidra is a chairperson of her father s advertising company. Sidra likes the writer and director of her company  Arman  but could not express her love. Sheela is another character, who also likes  Arman . The serial narrates the jealousy, conspiracy and intrigue in the family. It also highlights the good values like love, sincerity and commitment. It is a well defined story and sub- plots are in line with the main plot.