 Ruth, the reporter for the womens page of a magazine, is assigned by her editor to participate of a ten weeks course of a new weight organization called "Think Thin". In accordance with the letter of a reader, the system would be very masochist and depressive, destructing the self-esteem of the patient. Ruth makes a friend in the course, and he dies in a car crash. In the funeral, an employee of the funeral house discloses weird events that are happening in his job. In her investigation, Ruth finds dark and macabre secrets.