 Alberto is a newspaper vendor in Roma fascinated by the local high society. His secret dream is to be part of it or at least socialize with that people he can only watch on the newspapers he sells. When Alberto befriends with an aristocratic older man,  Il Conte Max , fallen into disgrace, his dreams seem to be realized. In fact Max starts to teach him the right manners and social habit to enter high society world. Through this, unexpectedly, Alberto succeeds to have a relationship with a young baroness! But the more he goes on, the more he starts understanding it is better to stay within is previous world.