 On Black Friday, the day following Thanksgiving, the Hill s head to the mall. Peggy is planning to spend her day shopping for what is in "her" opinion is the busiest shopping day of the holiday season, while Hank, Boomhauer, Dale, and Bill are participants in a lawnmower focus group. Much to Hank s dismay his father receives word of this event and decides to attend. If that s not enough, Hank is under the impression they re at the focus group to discuss their current line of mowers (i.e. Hank s mower). But he soon discovers that they re attending to discuss a new line of mowers. While all of the other attendees revel at the new mower, Hank goes out of his way to convince the others that this new mower isn t as good as the original just because it s new. But little do they all know, Hank s persistence has less to do with the mower and more to do with his mother...