 The managing director of a Paris department store has a bright idea: replacing the dummies in the windows by living models. Three of his employees accept to spend their days in front of eager onlookers: Lucie posing as the newly married lady, her real-life fiancé as her young husband and Henry as Lucie s lover, while presenting the various goods sold in the store. Well, "posing" is not the right term because reality soon proves stronger than (commercial) fiction.