 Bata-ville is a bittersweet record of a coach trip to the origins of the Bata shoe empire in Zlín in the Czech Republic. Against the backdrop of regeneration in their local communities, former employees of the now-closed UK shoe factories in East Tilbury (Essex) and Maryport (Cumbria) are led on a journey that begins as a free holiday but soon becomes an opportunity for a collective imagining of what entrepreneur Tomas Bata s maxim "We are not afraid of the future" means for them in 21st century Britain. Inspired by the contrast between the idealism of Bata and the more recent industrial decline of East Tilbury and Maryport, host / directors Pope & Guthrie lead this unorthodox coach party on a journey through Bata s legacy.