 GEOG: Thunder Road was filmed in and around Asheville, NC. However,  some of the scenes take place in Memphis, TN. In one of the Memphis  scenes, Robert Mitchum pays a visit to the mob boss (Kogan) who is  trying to horn in on his familys moonshine business. Mitchum parks  his car in front of a building with "Asheville Pharmacy" in clear  lettering on the window.