 CONT: In the aforementioned picnic scene, when Dot and Ed are  talking, Dot is spreading mustard on the sandwiches; the mustard  bottles label is clearly blocked out (i.e. to avoid product  placement). But, when she places the bottle back on the table, part  of the label on the other side of the bottle is visible, clearly  identifying it (to someone in the Midwest, or someone who has  actually used that brand, anyway) as a Plochmanns bottle. They then  switch to a shot of H.I., then back to Ed and Dot; the bottle has  turned back to hide the label.