 DATE: When Donnie grabs the keys to the car on the last day, there  is a Blockbuster card. The style of card shown is not one from 1988,  it is a much more recent one. On the DVDs directors commentary,  Richard Kelly explains that he purposely used the Blockbuster card  because it was for endorsement purposes. By saying "Everyone plays  the game" he meant that every movie endorses certain products.